While all social media outlets are crucial for building your business (28% of online time is spent on social media networks), Facebook has proven to be the most successful for dealerships. Why? There are 1.4 billion users on Facebook worldwide — that’s five times as many users as Twitter or Google+.  79% of those who just use one social site report using Facebook.  20% of page views in the US occur on Facebook.  Facebook delivers unparalleled reach and engagement combined with significantly higher targeting accuracy of 85% versus 65% for overall social internet targeting accuracy.

So, what are you waiting for?

Here are the different ways you can use Paid Social to reach car shoppers:

Target car shoppers using data from Polk/Datalogix

Use third-party automotive data to build and customize your audience to target your message to true in-market and near-market shoppers including make and vehicle build.

Build a Lookalike Audience

Expand your reach by finding potential customers on Facebook that have similar demographics and interests to your current customers.

Target Current Customers based on a customized audience list

Target your current customers by matching email addresses with Facebook profiles. Just think of it as modern-day direct mail.

Remarket Your Website Visitors

Target your Paid Social ads to people who have visited your website and have shown an interest in your cars.

Here’s what you can expect after someone views your Facebook ad:

+ 37% increase in visits to your website.

+ 50% increase in visits to
your brand’s model pages.

+ 11% increase in brand search activity.

– 3% decrease in competitive brand searches.

– 14% decrease in competitive model searches.


Ad Types

Privacy Policy

L2TMedia takes your privacy seriously and is committed to safeguarding your privacy online. This Policy is effective on January 1, 2016.

Because we do gather certain types of information from visitors to our sites, we have developed a privacy statement to help you understand the terms and conditions surrounding the collection and use of that information. This statement discloses the types of information we gather, how it is used, and how you can gain access to and edit any data that we’ve collected about you at any time.

L2TMedia respects the privacy of individuals who visit our website, send us email or participate in features/services we offer online. L2TMedia collects information online primarily to provide our visitors with a more relevant experience on our sites.

By visiting or using our products, you agree to the terms of this Privacy Policy. L2TMeida is the sole owner of the information collected on this site. We collect personal information that you submit to us voluntarily. We do not sell or rent personal information to anyone, and will not share it with third parties.

As you use our site or products, certain passive information may also be collected, including your Internet Protocol address, browser type and operating system. We also use cookies, web beacons and navigational data like Uniform Resource Locators (URL) to gather information regarding the date and time of your visit and the solutions and information for which you searched and viewed. This type of information is collected to make our products more useful to you. We collect the domain name and email address (where possible) of visitors to our web page, the email addresses of those who communicate with us via email, aggregate information on what pages consumers access or visit and user-specific information on what pages consumers access or visit.

If you do not want to receive email from us in the future, follow the unsubscribe instructions included in those emails or you can contact us via one of the methods listed below. Persons who supply us with their telephone numbers online will only receive telephone contact from us. If you do not wish to receive telephone calls, please let us know via one of the contact methods below.

From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our privacy notice. If our information practices change at some time in the future, we will contact you before we use your data for these new purposes to notify you of the policy change and to provide you with the ability to opt out of these new uses.

Customers may prevent their information from being used for purposes other than those for which it was originally collected by contacting us via one of the methods listed below. Upon request we provide site visitors with access to contact information (e.g., name, address, phone number) that we maintain about them. Consumers can access and correct this information by contacting us via one of the methods listed below. Upon request we offer visitors the ability to have inaccuracies corrected in their contact information. If you feel that this site is not following its stated information policy, contact us at the methods listed below.

Contact Methods

If you have questions concerning this Privacy Policy, contact us by email to, calling 888.227.1132 or writing to us at L2TMedia, 1840 Oak Ave., Evanston, IL 60201.