Sep 03, 2010

I’m the kind of girl who has always enjoyed keeping up with the latest trends. However, now that I’ve entered the world of search engine marketing, I’ve switched my trendy eye from fashion to PPC and the automotive industry. Who has time for an Emmy pre-show when there is Nissan year-end sale ad copy to create?

Aug 30, 2010

If you read Part I of Beyond the Rankings, you know that my focus for this two-part post is that keyword rank is not the whole story when it comes to SEO accomplishments. In Part I my focus dealt with the ancillary benefits of strong SEO tactics which helped turn a SERP in your favor by way of press releases, blogs, social media profiles, and more.

Aug 25, 2010

Do you know what you are reading right now? (You do, but humor me.) This is content. Although we can all agree that it is rarely written by a mind this complex, you know content when you see it. From blogs, to articles, to news releases - content is everywhere across the internet.

Aug 19, 2010

We all knew it was coming.  With the announcement of a merger last year, searchers and advertisers alike awaited anxiously to find out the details of what could be one of the largest acquisitions in Internet history.  The partnership between the much-anticipated Bing and the old-time favorite Yahoo! caused Internet marketers to begin re-thinking long-term search strategy in an effort to appease the now 30% market shareholders.  But what exactly will change?

Aug 10, 2010

Fifteen of your keyword phrases position your site at #3 or better in Google, five others put your site in the top 10, and for another eight keywords your site is hanging back in the rankings. From your perspective, things are good. But clients are always, and understandably, looking to improve. You’re paying, and you want to see results. Now.

Jul 28, 2010

With all of the recent negative press running circles around Toyota, there is no denying that they have a long road of damage control ahead of them.  Dealers are looking for support and buyers are wondering what the future will hold.

Jul 21, 2010

Coming from a traditional media background, I consistently watched dealers spend a minimum of $5,000 per month in traditional media – whether it was newspaper or radio or cable or magazine ads - we all know them.  There are plenty of options out there.

Jul 08, 2010

Google is quick to point out that they use an algorithm to determine Quality Score. It is based on click-through rate (CTR) and relevance, which are somewhat interlinked - with “relevance” being a very broad concept.  Google won’t get any more specific than that, claiming that if they do, it would provide an unfair competitive advantage.

Jun 24, 2010

The idea behind marriage is a union, a new entity borne out of two individual people that is stronger and more complete than either person’s own life. And it is with purpose that I use such a serious term regarding search marketing here.

Jun 24, 2010

As a dealership, the design and functionality of your website is probably controlled by one of a number of dealership website providers.  These providers generally offer various templates and functionality based on what is included in your monthly package.  They throw in bells and whistles which (most often) ooh and aah the customer into thinking he or she has a solid website.