L2Tidings: What We’re Reading 1-16-2016

20 Jan L2Tidings: What We’re Reading 1-16-2016

This week’s roundup of interesting SEM trends and industry news includes 10 useful tools for writing compelling content, how to build links without creating content, and tips for building SEO strategy in 2017. See What We’re Reading below!

10 useful tools for writing compelling content for SEO. Almost 93% of all online experiences begin with a search engine and 70% of the links that people click are organic. Click on the above image to read the full article on Search Engine Watch.

10 useful tools for writing compelling content for SEO. Almost 93% of all online experiences begin with a search engine and 70% of the links that people click are organic. Click on the above image to read the full article on Search Engine Watch.

 

New Featured Snippets Opportunity: YouTube Descriptions. Just discovered here at STC: Google mines YouTube descriptions to find prospects for generating featured snippets. What’s great about this is that it’s one more way that YouTube can help significantly raise your visibility in Google. Click on the above image to read the full article on Stone Temple.

New Featured Snippets Opportunity: YouTube Descriptions. Just discovered here at STC: Google mines YouTube descriptions to find prospects for generating featured snippets. What’s great about this is that it’s one more way that YouTube can help significantly raise your visibility in Google. Click on the above image to read the full article on Stone Temple.

 

How to write meta title tags for SEO (with good and bad examples). What is a title tag? How do you write one? Why are title tags important? Do they actually help with search engine optimisation? Can I see some good and bad examples? Click on the above image to read the full article on Search Engine Watch.

How to write meta title tags for SEO (with good and bad examples). What is a title tag? How do you write one? Why are title tags important? Do they actually help with search engine optimisation? Can I see some good and bad examples? Click on the above image to read the full article on Search Engine Watch.

Google testing new look for local inventory ads in place of local pack. The test is another effort to monetize local queries on mobile. Click on the above image to read the full article on Search Engine Land.

Google testing new look for local inventory ads in place of local pack. The test is another effort to monetize local queries on mobile. Click on the above image to read the full article on Search Engine Land.

 

Building your SEO strategy in 2017: what’s most important? If you’re wondering what factors to consider as you build your SEO strategy for 2017, links are still the top-ranking factor for Google’s algorithm with content close behind. And high CTR is still at the core of the rankings pack as well. Click on the above image to read the full article on Search Engine Watch.

Building your SEO strategy in 2017: what’s most important? If you’re wondering what factors to consider as you build your SEO strategy for 2017, links are still the top-ranking factor for Google’s algorithm with content close behind. And high CTR is still at the core of the rankings pack as well. Click on the above image to read the full article on Search Engine Watch.

 

How to build links without creating content: 5 examples. Link building and content marketing often complement each other, but columnist Andrew Dennis notes that there are plenty of ways to build links, even if you don't have the resources to create content. Click on the above image to read the full article on Search Engine Land.

How to build links without creating content: 5 examples. Link building and content marketing often complement each other, but columnist Andrew Dennis notes that there are plenty of ways to build links, even if you don’t have the resources to create content. Click on the above image to read the full article on Search Engine Land.

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