Welcome to this week’s edition of L2Tidings, where we take a peek at what our automotive and digital marketing experts have been reading. This week, we read about Google’s new data visibility initiative, Mazda’s plans to revamp its lineup, and BMW’s billion-dollar investment in an all-electric future.
Google to Begin Sharing More Search Term Data With Advertisers. In an effort to increase visibility into search term data, Google recently announced that it will begin sharing more information with advertisers about specific search query themes that drive performance. Click the photo to learn how privacy restrictions will play a role in this new initiative.
BMW Invests $24 Billion In Batteries. As more and more auto manufacturers commit to an all-electric future, BMW has recently announced that it will invest $24 billion in electric battery production to power new models through 2024. Find out which models will benefit most from the investment by clicking the photo.
What Matters Now in SEO and Where to Focus Next. In a recent survey, over 2,800 SEO professionals were asked to share the most important factors that contribute to SEO success and which factors will become even more important over the next 12 months. Click above to find out which factors contributed most to overall SEO success.
Mazda Outlines Its Future Plans For Model Lineup. In the next five years, Mazda plans on completely revising its lineup, giving the Mazda3 a complete redesign and converting the Mazda MX-5 Miata into a hybrid sports car in 2025. Discover which models will receive updates by clicking above.
The Top 3 Mistakes Small-Business Owners Make With Their SEO Strategy. Optimizing your website and content for search engines can be invaluable in driving traffic to your business, but it’s important not to overlook fundamental SEO guidelines that are proven to strengthen online visibility. Click the photo to find out which common mistakes to avoid when developing your digital marketing strategy.
Mercedes Ends PHEV Development To Focus On EVs. Starting in 2025, Mercedes-Benz will begin introducing only electric vehicle platforms to accelerate its shift towards a completely zero-emission model range by the end of the decade. Find out which Mercedes-Benz model will be the last plug-in hybrid by clicking the photo.